Someone offering to write your social media content sounds fantastic, right?

But how will they know what to write about? After all, they don’t know your business. Maybe the Copywriter will want to know more about what you do, but how will they do that? What type of questions will they ask? How will a Copywriter be able to speak to your audience like you do?

In this article I am going to answer some of the questions business owners might ask when considering whether to outsource their social media content to a Copywriter.

As a small business it can be a big step to outsource part of your company to someone else. However, when you do, it is advised to treat this new person or company as part of your team. You will need to communicate, share information, and work together in order to achieve the agreed goals.

To start you need to make sure that you choose the right Copywriter to help with your social media content. They will need to be a good fit for you and your business, so don’t be afraid to ask questions.

How will a copywriter write for my business

Photo by Andrew Neel from Pexels

The Copywriter will arrange a time for you to chat about your business and your expectations. You may also be required to answer a questionnaire about you and your business. Some questions may feel a bit personal or difficult to answer. The Copywriter is only trying to get to know you, so that they can successfully write for your business.

If you struggle with some of the questions, then the Copywriter will be happy to help. The initial process might seem quite time consuming, however it will be beneficial for both you and the Copywriter to find the answers to these questions.

It is also advised that after the original sharing of information, you arrange weekly or monthly catch up meetings as well as a method of contact for all other queries, so that the Copywriter can stay updated with your business.  

So, what type of questions might the Copywriter ask?

They will want to know about where you are in your business and where you want to be. What has worked before and what hasn’t?

What products or service do you provide? What makes them stand out from other businesses.

They may want to now about you and your team. People love to know about the people behind a business and sharing this information will build good relationships with your audience.

The Copywriter will want to know about your ideal customer, after all they will need to know who they are talking to.

There may be many other questions that a Copywriter will want to know and maybe you have a few questions of your own.

The only way to see if outsourcing your social media content is right for you and your business is to contact a Copywriter for a chat and give it a go for a few months.

I hope I’ve been able to answers some of your questions about outsourcing a Copywriter for your social media content. If you have any further questions send me a message!

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